Wording Perception "goodyear" positive "goodyear" negative "badyear" positive "goodyear" positive "goodyear" negative "badyear" positive "goodyear" positive "goodyear" positive "goodyear" positive "badyear" negative "goodyear" negative "badyear" negative "goodyear" positive "badyear" negative "goodyear" positive "goodyear" positive "badyear" positive "goodyear" positive "goodyear" positive "goodyear" positive "badyear" negative "goodyear" positive "badyear" negative "goodyear" positive "badyear" negative "goodyear" positive "badyear" negative "goodyear" positive "badyear" positive "badyear" negative